ROOSTER’S

CHICKEN

BREADING

Logo for Rooster's Coating Systems featuring a circular design with the brand name 'Rooster's' in the center, accompanied by wings on either side, and the text 'Premium Chicken' above and 'Coating Systems' below.

We are the UK’s leading supplier of premium chicken coating systems

ABOUT US

THE SYSTEM

OUR PRODUCTS

A hand using tongs to dip a breaded chicken tender into barbecue sauce over a small bowl, with a hamburger bun and a bowl of pasta salad on a wooden surface.

NEW PRODUCT
Rooster’s Hot Dipping Sauce

Dallas Chicken & Pizza Case Study

Since launching in 1996, Dallas Chicken & Pizza has grown into a recognised UK fast food franchise brand, with chicken sitting at the heart of its menu.

Working in partnership with Middleton Foods, Dallas developed a bespoke original breading and Hot Dipping Sauce tailored to its exact requirements. The result is a consistent, high-performing product range that supports stores across the country and helps Dallas deliver the quality, flavour and reliability its customers expect.

Peck peck case study

At Middleton Foods, we’re proud to work with some of the most exciting and passionate names in food—and Peck Peck is no exception. Based in Hackney, East London, this vibrant chicken restaurant was born from a love of bold flavours, top-quality ingredients, and a mission to serve the crispiest, tastiest fried chicken in town.

Led by owner Sal Whitehead, Peck Peck has gone from local favourite to standout destination, with a bespoke breading created in partnership with Middleton Foods at the heart of their success.

A crispy fried chicken sandwich with cheddar cheese, lettuce, mayo, and barbecue sauce in a sesame seed bun

wingers case study

At Middleton Foods, we’re proud to support some of the UK’s most ambitious and flavour-driven food businesses—and Wingers is a perfect example.

Founded by brothers Amran and Dylan Sunner alongside their father Bill, Wingers – The Chicken Wing Company – has quickly risen from a single-store launch in 2020 to a thriving national franchise, known for its tender fried chicken, bold flavours, and fast, friendly service.

At the core of their success is a commitment to consistency and quality—something they’ve achieved with help from Middleton Foods. By partnering with us to develop a bespoke breading and gravy solution, Wingers ensures that every customer, in every location, enjoys the same crave-worthy chicken, fried fresh to order and bursting with flavour.

Six pieces of crispy fried chicken in a white takeout box with branded paper lining.

THE PERFECT

COMBINATION

GROW YOUR SALES WITH MIDDLETON FOODS

The Rooster’s Chicken Breading system is an excellent choice for shops selling breaded chicken, offering both quality and profitability. This system delivers a consistently crispy and flavourful coating, enhancing the taste and appeal of chicken products, which can attract more customers and boost sales. Additionally, the system is cost-effective, allowing shops to maintain high margins on their breaded chicken items. By using the Rooster’s Chicken Breading system, shops can streamline their preparation process, reduce waste, and ensure uniformity in every batch, making it a reliable and profitable addition to any kitchen.

Make it stand out

Introducing our Rooster’s Chicken Breading system! Discover the secret to perfectly crispy and delicious chicken with every bite. Our innovative breading mix ensures a consistent, golden crust that's sure to delight your customers.

Elevate your chicken game and increase your profits. Let's get cooking!