About US
Our Story
From the kitchens of Middleton Foods to the heart of cities in the UK and abroad, Rooster’s has been shaking up the chicken game for over 20 years.
What started as a side hustle has grown into a full-blown phenomenon. We’re not just coating your chicken—we’re creating an experience.
Elevating Chicken Since Day One
Rooster’s began as a passion project at Middleton Foods, inspired by a love for bold flavours and the energy of the streets.
Over two decades, we’ve stayed true to our roots while embracing the ever-evolving fried chicken scene. Now, we're leading the charge in the premium chicken coating revolution, crafting products that don’t just meet the standard—they set it.
A Growing Phenomenon
As the street food revolution swept through the UK, Rooster’s found its place among the pioneers. Our coatings became the secret behind some of the most talked-about chicken on the streets.
From local food trucks to trendy urban eateries, our name spread—proof that our obsession with quality had paid off. We were no longer just part of Middleton Foods; Rooster’s had taken on a life of its own.
Innovating for the Future
Today, Rooster’s isn’t just keeping up with the chicken game—we’re leading it. As the market grows, so do we, constantly innovating and pushing the boundaries of what chicken coating can be.
We’re still true to our roots, but with an eye firmly on the future. The next big thing in fried chicken? We're already working on it.