My Chicken, a popular food truck in East London, was looking for a way to stand out in a crowded street food scene. Known for their vibrant and bold flavours, they needed a chicken coating system that could consistently deliver on crunch and taste, while still offering customisation for their ever-evolving menu.

Hot Chicken, a growing fast-food chain in the Midlands, wanted to differentiate their chicken offerings from competitors and offer a signature fried chicken sandwich that would drive repeat business. They were also looking for a reliable, scalable coating solution that could maintain quality across multiple locations.

Chicken Grill & BBQ, a family-owned restaurant in Manchester, wanted to refresh their fried chicken menu to appeal to a younger, trend-conscious audience. They needed a coating system that delivered flavour, crunch, and versatility for various dishes, from chicken wings to burgers.