Peck Peck
CASE STUDY
Pecking good breading
from Middleton Foods!
After years of serving hungry customers at a bustling takeaway across the road, Sal Whitehead - owner of Peck Peck in Hackney - received a growing demand for the same delicious food in a more relaxed, sit-down setting. And so, Peck Peck was born - a place where great flavours meet a welcoming dining experience.
Sal is passionate about serving up the very best chicken in town - offering fresh, free-range chicken, cooked to perfection, flame grilled or fried in their signature bespoke breading. On the menu, customers can find dishes with flavours from around the world, all centred aro und chicken – from tenders, wings, burgers and boneless thighs, served with the option of different flavours of homemade sauce - Gruffalo blue, Korean BBQ, garlic parmesan and hot honey.
When it comes to making the perfect fried chicken, the secret is in the breading.
Middleton Foods is renowned for its expertise in developing and manufacturing exceptional breading solutions tailored to businesses of all sizes. Whether you're looking for a signature breading with a one-of-a-kind texture and flavour or a high-quality, standard breading, Middleton Foods delivers the perfect solution, as Sal goes on to explain:
“We chose to work with Middleton Foods because when we used their generic breading at the very start of our journey, they were the very best we could find. They had the best flavour profile, they created the crispiest chicken, it was fantastic. So, when we decided to create our own breading for Peck Peck, we knew Middleton Foods would be the company to use, 100%. And now, no one can ever use our recipe, no one can ever recreate what we do here at Peck Peck because we have our own bespoke breading manufactured for us exclusively by Middleton Foods.”
Sal couldn’t be happier with the bespoke breading and it's clear to see the advantage Peck Peck has received from working with Middleton Foods, as Sal concludes:
“It’s fantastic working with Middleton Foods, particularly with Wayne who’s our Account Manager. Wayne likes to check in with us, even if we’re not in the process of creating a new product. He comes down regularly to chat, catch up, if he has any ideas about any products we could start using, or even just to see the chicken and make sure everything’s running perfectly, so yeah, it’s really good working with them. I would definitely recommend working with Middleton Foods. They know coatings, and I feel like they really invest in working to create the best product for you – they’re as passionate as us in helping us serve the best chicken in town!”
To find out more about Peck Peck, please visit www.peckpeck.co.uk
Sal Whitehead, Owner of Peck Peck says:
“It’s all about the balance of flavours and trying to hit that exact sweet spot. We want all these delicious flavours to come together to create the perfect salty but not overpowering breading. And the texture needs to be crispy!”
